I first worked with Chanel in 2009, to deliver the The Chanel Nº5 microsite. An exercise in storytelling the site told the story behind the advertising film (shot by french director Jean Pierre-Jeunet, creator of Amelie and The Delicatessen) starring Audrey Tautou.
In 2010 I delivered the J12 Marine campaign site, alongside elements for use at POS and in-display. An interactive experience the site invites the user to explore the world of the J12 Marine watch.
I oversaw the team that delivered the 2013 campaign for Chanel’s new J12 watch collection ‘Moonphase’. The campaign involved the development of traditional print and film components, alongside elements such as the website, PoS app and banner executions.