I worked with Goodby Silverstein and Doritos on the 2010 marketing campaign for the promotion of the Late Night product range. Delivering an online entertainment experience that featured a world premiere song by Rihanna that could only be unlocked by using a marker printed on the Doritos product. Along with 5 supporting interactive 360 music videos from bands around the globe.
A google search for the Rihanna video gave around 77 million results, with a 5 minutes average for user visits to the site and half a million unique visits, helping the late night range to become the strongest performer for Doritos globally in 2010.
Webby 2011 People’s Choice – Doritos site