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THE ECONOMIST

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THE ECONOMIST

digital, production, creative & strategy

I led the team that created an online campaign for the Economist that was extremely successful in acquiring a younger audience and building brand equity. The campaign changed the perception of the magazine as one read only by people who are 50+, resulting in an increase in circulation and subscriptions. The first campaign launched in 2009 to win a slew of awards. In 2011 the campaign was run again with an updated site open to user submissions. The Facebook page still exists in 2016 with 240 000 likes.

Webby 2010 – Best Use of Photography
Webby 2010 – Best Visual Design Function
EPICA Interactive Silver Medal
BIMA
LIA Silver Medal
LIA Bronze Medal
Cannes Lion – Best Use of Photography
Cannes Lion – Interface and Navigation
Cannes Lion – Illustration and Graphic Design