Helped Hogan to successfully reposition themselves in the “sport in luxury” market via a digital focus on enhancing the brands DNA. Redesigning the brand site around a more touch screen friendly approach. With a full HTML build and parallax features to communicate the product, while raising the brand image and the luxury of their products.
Applying this approach to delivering and running digital campaigns for their Haute Couture project ‘Interactive Atelier’, their capsule collections and special projects such as ‘Future roots’ and ‘Hogan China’. Working across digital, social media and in-store displays.